Tuesday, December 12, 2017

What is Art Worth, Part Two

One short answer to the questions I posed at the end of my last post is marketing.  This is a multi-faceted subject, with no easy solutions.  Frankly, the arts world, whether "high" art in museums and galleries or craft or functional art, has not done well in marketing itself to the general populace.  Huge corporations producing factory made items simply have it in terms of distribution, name recognition through advertising and ability to supply the masses.

Much needs to be done in our education system to encourage the creative arts, instead of cutting funding for the arts programs.  I do understand that a painting, drama performance or orchestra concert does not fulfill basic needs such as food and shelter, but the arts fulfill deeper things within us.

How to address the lack of arts appreciation is not easy, but there are many small things we can start doing.  Creating your craft where others can observe is one good way.  I just secured a copy of the book The Art Abandonment Project: Create and Share Random Acts of Art by Micheal deMeng and Andrea Matus deMeng (North Light Books, 2014), and I'm intrigued by the concept of occasionally giving away small pieces to encourage interest.  If you are really ambitious, see about offering interactive talks or demonstrations to your local schools and youth organizations.  I am planning on doing all of these ideas in the near future.  I will certainly share my adventures here in the months to come.

The "Ribbon Lady" at Cambridge, Ohio's annual Dickens Village public art installation.

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